LOT | Inaugural Flight
Event divided into two parts:
1. Press conference at Airport
2. Inagural Gala at Hotel
The creative approach is to introduce LOT as a new carrier with a direct flight connection from WAW to SIN and back to Singapore's passengers. At the same time to showcase LOT as a modern airline and to engage audience with seamless experience via innovation and cultural heritage of Poland.
Below is the master graphic application for LOT inaugural flight ceremony - Simple and elegant, the master graphic is evolved on the simple highlighted bar. It’s signifying a number 1 as it’s an inaugural flight, and angled position of the bar illustrating the take-off, reaching two destinations Singapore & Warsaw. This bar are treated as a hollow cut, where you can find the exciting experience of both countries behind.